Accord Annual Report 2008 - Packaging Council of New Zealand (Inc)

As a principal party to the Packaging Accord, the Packaging Council is committed to minimising the environmental impact of packaging and increasing packaging recovery rates by advocating cost effective, sustainable solutions and championing product stewardship.

The high calibre of entries to our fifth Environmental Packaging Awards in 2007 showed that many of our members are now taking a complete supply chain approach to new product development to maximise transport efficiencies, minimise space and storage requirements - meaning fewer journeys required - and are developing new technologies to make their packaging lighter, stronger and more energy efficient to produce. As a result, New Zealand produced packaging is now 40% lighter than it was a decade ago.

Our members are not just looking at the recyclability of their packaging but also considering the carbon footprint of their manufacturing processes and supply chains.

Unprecedented interest in the progress and future of the Packaging Accord saw 150 delegates from 70 organisations gather to hear the Hon. Trevor Mallard, Minister for the Environment deliver his address to the Accord’s first seminar, organised by the Packaging Council.

Case studies were presented by 20 industry experts from New Zealand and Australia on the requirements of the Packaging Accord, sustainable packaging design, green consumerism and the vital role of a sustainable supply chain.

The key messages from that seminar were:

Get commitment from your leadership
Get the key people together
Look at your design processes
Evaluate your logistics
Collect and report site waste and recycling data
Communicate your successes

The Packaging Council ran its ‘Rest & Recycle’ Christmas recycling campaign for the second consecutive year, with the support of Local Government New Zealand. The ’12 Steps to a Greener Christmas’ were promoted in Kaikoura at camp sites; in Manukau and Wellington in their general promotions; Invercargill and Westland on their websites and Rotorua placed large posters at the recycling facility. New World, Foodtown, Woolworths, Countdown, The Warehouse and Liquor King promoted the campaign in a variety of ways; for example including the messages in their catalogues, instore radio announcements, point of sale and posters in stores. Matua Valley wines also displayed the poster on their cellar shop door.

The Packaging Council has continued its collaboration with Landcare Research to incorporate waste management principles as an integral part of their carboNZeroCertTM Events programme for public events and conferences.

The Packaging Council continued to monitor the success of the parties in making the consumer aware of packaging and recycling issues. The key findings of the independent media analysis for Year Four were:

The Packaging Accord increased its favourable media coverage in Year Four to just over 5 million people reached, an increase of over 2 million over Year Three coverage.

Volume levels were up at almost 1.2 million words. This is around four times the volumes achieved in Year Two and almost half again that achieved in Year Three.

The main increases were in the daily and local newspaper categories, with some increase in business media. Broadcast volumes continued to be small.

The most frequently delivered messages over the period were consumer role and brand owners & retailers.

Click here to view the 2008 Annual Report [1,186KB pdf].


	PACKAGING COUNCIL OF NEW ZEALAND ACTING AS THE NZ PACKAGING ACCORD SECRETARIAT 77 Greenmount Drive, East Tamaki, Manukau PO Box 58899, Greenmount, Auckland PHONE: 09 271 4044, FAX: 09 271 4041